Shoalhaven Destination Management Plan 2018 - 2023

The Shoalhaven Destination Management Plan (DMP) is a strategic document that prioritises key focus areas and actions.

The Shoalhaven region is famous for white sand beaches, world class scenery and friendly villages. The region is only two hours from Sydney and Canberra.

The Shoalhaven region is well placed to continue to experience strong tourism growth. It is currently the most visited Local Government Area outside of the Sydney CBD. Visitors are a significant contributor to the local economy, adding $852 million annually and supporting an estimated 5,000+ jobs across the region.

Tourism is considered one of the key industries in the Shoalhaven economy and a continued commitment to the strategic focus areas will be critical to ensure sustainable visitation growth continues in the coming years.


Vision & Focus

The vision for tourism in the Shoalhaven region is;

“To be recognised as a year-round destination, valued for its quality environment and visitor experiences. A strong and vibrant tourism industry will be built on a diverse asset base that contributes to employment, economic benefit and the protection and enhancement of Shoalhaven’s natural environment.”

There are five key strategic focus areas identified in the DMP. They include;

  1. Destination management
  2. Destination marketing
  3. Events
  4. Local industry and advocacy
  5. Infrastructure and investment
  6. Visitor services

Each of the focus areas take into consideration current and future visitor demands as well as the role tourism plays in the development of the Shoalhaven.

A key feature of the Destination Management focus area is a recently developed model to monitor and adaptively manage tourism to be more sustainable. The Shoalhaven 360 Model will be a key element in planning for the continued success of the industry, ensuring that the four pillars of successful tourism (Community, Visitor Experience, Economy and Environment) are across all focus areas.

The model will be in place for the lifetime of this DMP and beyond, creating a living, constantly adapting plan that keeps the health of tourism in Shoalhaven in check. Visit the Shoalhaven 360 website to find out more.


The Shoalhaven Destination Management Plan (DMP) is a strategic document that prioritises key focus areas and actions.

The Shoalhaven region is famous for white sand beaches, world class scenery and friendly villages. The region is only two hours from Sydney and Canberra.

The Shoalhaven region is well placed to continue to experience strong tourism growth. It is currently the most visited Local Government Area outside of the Sydney CBD. Visitors are a significant contributor to the local economy, adding $852 million annually and supporting an estimated 5,000+ jobs across the region.

Tourism is considered one of the key industries in the Shoalhaven economy and a continued commitment to the strategic focus areas will be critical to ensure sustainable visitation growth continues in the coming years.


Vision & Focus

The vision for tourism in the Shoalhaven region is;

“To be recognised as a year-round destination, valued for its quality environment and visitor experiences. A strong and vibrant tourism industry will be built on a diverse asset base that contributes to employment, economic benefit and the protection and enhancement of Shoalhaven’s natural environment.”

There are five key strategic focus areas identified in the DMP. They include;

  1. Destination management
  2. Destination marketing
  3. Events
  4. Local industry and advocacy
  5. Infrastructure and investment
  6. Visitor services

Each of the focus areas take into consideration current and future visitor demands as well as the role tourism plays in the development of the Shoalhaven.

A key feature of the Destination Management focus area is a recently developed model to monitor and adaptively manage tourism to be more sustainable. The Shoalhaven 360 Model will be a key element in planning for the continued success of the industry, ensuring that the four pillars of successful tourism (Community, Visitor Experience, Economy and Environment) are across all focus areas.

The model will be in place for the lifetime of this DMP and beyond, creating a living, constantly adapting plan that keeps the health of tourism in Shoalhaven in check. Visit the Shoalhaven 360 website to find out more.


Provide Feedback

Please view the draft Destination Management Plan document and provide any comments you have via the feedback form below.

Alternatively, written feedback quoting reference 1490E can be lodged via:

All submissions must be received in writing before 5.00pm Thursday 31 January 2019.

Please note that submissions may become public documents and may be viewed by other persons on request.

Please contact Council's Tourism Section on (02) 4429 3241 if you require any further information.

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